When interviewed following the successful close of their home’s sale, a convincing majority of homeowners say that one of the most decisive factors came early on: choosing the right real estate agent. The reasons given go further than simply chaperoning the business transaction. The right agent does more than pare down the stress level that can creep into the process at any moment; does more than handle the numerous contractual issues that need to be addressed before a sale can reach a tidy conclusion.
The right agent lets you rest easy, knowing that your listing is getting the full energy and professional attention it deserves. When the choice is the right one, you know that your property is on display 24-7—being presented to the potential buyers most likely to buy.
Unless you inherited the property, you probably have clear memories of the Madison, Wisconsin agent who was there when you originally bought. If it’s a positive image of a friendly, knowledgeable professional who tackled the details with skill and energy—and who seemed to make everything somehow easier than you expected—then that someone is sure to have the inside track.
If that’s not the case (or if enough time has passed that he or she is no longer available), you’ve got to choose your agent. But rather than letting the impending task loom as an arduous undertaking, take heart! Consider that you are in the proverbial catbird seat (whatever that is). Just look at it from my perspective, as a real estate agent in Madison, Wisconsin.
Every Madison, Wisconsin real estate agent is engaged in a sort of retail business. The homes for sale are our “products” on the shelf. Now, although it’s true that every real estate agent in the area is able to expose their buyer clients to the entire “inventory”—including the other Madison, Wisconsin agents’ homes for sale—it’s much more desirable when our own “shelves” are stocked with great properties.
That means that your home is in strong demand among Madison, Wisconsin real estate agents, and most of them will do their best to make hiring them as painless as possible. If you have some direct questions you’d like to ask (but would normally be too polite to do so), you needn’t hesitate. “What homes weren’t you able to sell last year…and why not?” is a good one. So is, “Can you give me the contact information for three recent clients?”
The right real estate agent—the one you want—won’t make you feel as if you’ve posed an awkward question. A great agent will be able put you at ease in any situation. If he or she fails to do so, that’s not the right agent! (and finding that out means your interview succeeded).
Selecting the right Madison, Wisconsin real estate agent to sell your property is the logical first step because it makes all the following steps so much easier. I hope you’ll include me on your list of the most likely candidates…and give me a call to prove why you should!
Jen Stauter Kornstedt
HomeTeam4U-Stark Company Realtors
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